RosettaNet Press Release
RosettaNet Consortium Extends Global E-Business Outlook During Visit to China

RosettaNet Executives Meet With Industry Leaders in Beijing to Discuss Standards-Based Solutions for the High Technology Sector

For Release March 7, 2001

SANTA ANA -- A delegation led by RosettaNet CEO Jennifer Hamilton, this week visited Beijing, China to augment the organization's ongoing dialogue and activities in the region. RosettaNet, the world's leading global e-business process standards organization, sponsored the tour to foster the growing relationship between the consortium and China's leading technology companies and organizations in the Information Technology (IT), Electronic Components (EC) and Semiconductor Manufacturing (SM) industries.

During the brief two-day visit, RosettaNet executives focused on gathering feedback from representatives of the high technology industry in an effort to demonstrate their commitment to partnering with China in promoting e-business implementation based on standards. As a result of the tour, RosettaNet hopes to begin formulating a long-range strategy for introducing, developing and implementing RosettaNet's business process standards to help drive the country's global economic reach.

The RosettaNet engagement included a series of meetings with local industry leaders including China's standards organizations and executives of high technology companies. Hamilton also presented a lecture focused on standards for global online business to MBA students at Tsinghua University.

Other key activities included an industry luncheon, which was hosted by Intel, with Chinese leading hi-tech companies, and a seminar event sponsored by E-Commerce China Forum (ECCF).

"The hi-tech industry is a global supply chain under tremendous competitive pressure to reduce costs, improve cycle time and enhance overall efficiency while continuing to innovate. RosettaNet addresses these critical issues by defining and leading the implementation of B2B processes designed to align the electronic business interfaces between supply chain partners, " said Jennifer Hamilton, CEO of RosettaNet.

" Over the past few months, we have been focused on understanding how RosettaNet's global standards can readily impact the dynamic e-business climate in China," added Hamilton. "We were pleased to have the opportunity to meet with respected business leaders and organizations in order to move forward with a plan to expand our visibility, and ultimately establish formal regional ties that support the business interests of China and the economy at large."

RosettaNet recently created a global organizational structure that focuses on targeted regional groupings: Americas, Asia and Europe. The goal of the organization is to further expand the adoption of its common supply chain standards that enable companies in Asia and throughout the world to engage in active B2B trading partner relationships via the Internet.

In support of this goal, the RosettaNet consortium is looking to establish a presence in China by leveraging its growing initiative in Asia, including RosettaNet activities in Japan, Korea, Singapore and Taiwan. As key industry influencers, these regions are dedicated to the collaborative development and implementation of RosettaNet's B2B supply chain standards. The respective organizations are building momentum as they continue to address regional differences in business practices and how they will conform to or influence enhancement to RosettaNet's e-business standards.

"Within the vast high tech sector, China plays an increasingly critical role in global manufacturing, design and software innovations," said Soohaeng Oh, RosettaNet vice president of Asia. "RosettaNet's foundation of open, industry-wide standards will enable rapid, cost-effective deployment of e-business solutions, providing unparalleled business-to-business connectivity and automation that will open the doors to new business possibilities," added Oh.

More than 70 percent of the leading high technology companies in the Americas, Europe and Asia are currently affiliated with RosettaNet. Companies, agencies and organizations that would like to participate in RosettaNet China should visit the RosettaNet Web site at http://www.rosettanet.org to access membership information.

About RosettaNet
RosettaNet is an independent, non-profit consortium dedicated to the collaborative development and rapid deployment of open Internet-based business standards that align processes within the global high-technology trading network.

More than 400 companies representing over $1 trillion in annual Information Technology, Electronic Components and Semiconductor Manufacturing revenues currently participate in RosettaNet's standards development, strategy and implementation activities. A complete list of partner companies and more information on RosettaNet can be found at www.rosettanet.org .